Review Fraud, FTC Fines, and Yelp’s Legal Strike
About this episode
Greg and Mike discuss the shifting landscape of local search, including FTC actions and Yelp's legal strategies against Google.
Send us Fan Mail Greg and Mike discuss the shifting landscape of local search. From the FTC’s latest crackdown on incentivized reviews to Yelp’s attempt to fast-forward their antitrust case against Google using recent federal rulings. We also explore the expansion of LSAs and the transition from the "Local Pack" to AI-driven "Ask Maps." Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
More episodes of The Near Memo
- Google Reviews Crackdown, Meta vs Google, and the AI Search Shift (What Marketers Are Missing)
- Google Lied About Click Data — Here’s What Actually Drives Rankings in 2026
- AI, Reviews & Intent Pages: What Actually Drives Multi-Location SEO Now (Part 2)
- Multi-Location SEO: What Actually Works (And What Doesn’t) Part 1
- State of Google Business Profile 2026: Impressions Are Down 54%—But Actions Aren’t
- From the Archives: Local Search Ranking Factors — Darren Shaw on Reviews, AI Search & What Drives Local Rank
Explore listener stats, chart rankings, contacts and more on the The Near Memo podcast page.