About this episode

Darren Shaw joins the hosts to discuss the Local Search Ranking Factors study and the impact of AI on local search.

Send us Fan Mail In this archive episode of the Near Memo podcast, Darren Shaw of Whitespark joins Mike Blumenthal, Greg Sterling, and David Mihm to discuss the influential Local Search Ranking Factors study. The panel breaks down how the survey works, what has changed in local search, and how the rise of AI interfaces like ChatGPT and Gemini could reshape how businesses are discovered online. They explore: Why review volume and recency drive rankingsHow behavioral signals may outweigh tradit...

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