How should agencies build a business around Google Local Service Ads (LSAs)?

How should agencies build a business around Google Local Service Ads (LSAs)?

From The Near Memo by Greg Sterling, Mike Blumenthal & David Mihm

March 6, 2026 · 59 min · Season 4 · Episode 9

About this episode

The episode features a panel discussion on how agencies manage Google Local Service Ads for clients.

Send us Fan Mail In this episode of the Near Memo podcast, Greg Sterling and Mike Blumenthal host a panel discussion with Eric Levine (Leadwise HQ, former Google LSA team), Claudia Tomina (Reputation Arm), Matt Casady (Sterling Sky), and Crystal Horton (Google Business Profile Platinum Product Expert). Together the panel explores how agencies are actually managing LSAs for clients today. Topics include: • The real ranking factors behind Local Service Ads • Whether LSAs are still a DIY produ...

People in this episode

Hosts: Greg Sterling, Mike Blumenthal

Guests: Eric Levine, Claudia Tomina, Matt Casady, Crystal Horton

Topics covered

  • Google Local Service Ads
  • agency management
  • ranking factors
  • client services
  • digital marketing

Keywords

  • Local Service Ads
  • LSAs
  • agency business
  • digital marketing
  • ranking factors
  • client management

Mentioned in this episode

Organizations: Leadwise HQ, Reputation Arm, Sterling Sky, Google, Google Business Profile

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