How should agencies build a business around Google Local Service Ads (LSAs)?
From The Near Memo by Greg Sterling, Mike Blumenthal & David Mihm
March 6, 2026 · 59 min · Season 4 · Episode 9
About this episode
The episode features a panel discussion on how agencies manage Google Local Service Ads for clients.
Send us Fan Mail In this episode of the Near Memo podcast, Greg Sterling and Mike Blumenthal host a panel discussion with Eric Levine (Leadwise HQ, former Google LSA team), Claudia Tomina (Reputation Arm), Matt Casady (Sterling Sky), and Crystal Horton (Google Business Profile Platinum Product Expert). Together the panel explores how agencies are actually managing LSAs for clients today. Topics include: • The real ranking factors behind Local Service Ads • Whether LSAs are still a DIY produ...