273: How to Use AI WITHOUT Losing YOUR Voice (Featuring Dan Cumberland)

273: How to Use AI WITHOUT Losing YOUR Voice (Featuring Dan Cumberland)

December 18, 2025 · 1h 7m

About this episode

In this episode, Jacques Hopkins and Dan Cumberland discuss how course creators can effectively use AI without losing their unique voice.

You’ve probably heard it a thousand times: “Use AI or get left behind.” But if you’re a course creator, that advice can feel like a trap, because the fastest way to “use AI” is also the fastest way to sound generic and lose your voice. In this episode, I sit down with Dan Cumberland, who helps founder-led brands scale with AI without losing their soul, and honestly, this conversation felt like a giant exhale . We dig into how to use AI in a way that keeps your content human, especially when it comes to marketing (the place most course creators get stuck). Dan shares a simple framework to help AI actually sound like you , plus practical examples of using AI inside your course experience to support students at a higher level, without turning your brand into “AI slop.” Watch the episode:  https://youtu.be/inOBNS15RfQ Dan's Website:  https://dancumberlandlabs.com/   Watch the Free Workshop:  https://www.theonlinecourseguy.com/workshop Sign up for Jacques’ Journal:  https://www.theonlinecourseguy.com/ Apply for Coaching:  https://www.theonlinecourseguy.com/coaching Free Kajabi Course and 1 month Trial:  http://everyclickkajabi.com/ Free…

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