275: Live Launch vs Evergreen: The Real Decision Behind High Results (Featuring Stephanie Gaffney)

275: Live Launch vs Evergreen: The Real Decision Behind High Results (Featuring Stephanie Gaffney)

February 5, 2026 · 52 min

About this episode

This episode features a conversation with Stephanie Gaffney about her journey in creating a premium online course while balancing her personal and professional life.

If you’ve ever found yourself answering the same questions over and over and thinking, “I should just turn this into a course,” this episode is for you. In today’s conversation, I sit down with Stephanie Gaffney, a live wedding painter who transformed a decade of experience into a premium online program — and did it in a way that actually serves her students and her life. We dig into how Stephanie built The Wedding Painter’s Blueprint , how she priced it confidently at a premium level, and what really went into launching a high-touch course while juggling family life, client work, and a growing business. This is a behind-the-scenes look at what it actually takes to turn creative expertise into a sustainable, scalable offer — without cutting corners or burning out. Watch the episode on Youtube:   https://youtu.be/cZsNzcrGv2A Stephanie's Education Website:   https://stephaniegaffney.com/ Stephanie's Artist Website:   https://torregrossafineart.com/ 🎓 Check out Genesis: https://www.theonlinecourseguy.com/genesis Sign up for Jacques’ Journal:   https://www.theonlinecourseguy.com/ Apply for Coaching:   https://www.theonlinecourseguy.com/coaching…

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