276: The “Go Wide, Go Deep, Go Long” Model for Course Creators (Featuring John Meese)

About this episode

In this episode, Jacques Hopkins and John Meese discuss the 'Go Wide, Go Deep, Go Long' model for course creators, emphasizing the importance of starting with depth over scale.

Most course creators think the path to success is to go wide first — build a big audience, create a big course, launch to the masses. But what if that’s actually the slowest way to build momentum? In this episode, I sit down with John Meese from Sell Your Smarts to unpack his “Go Wide, Go Deep, Go Long” framework — and why starting with depth (not scale) is often the smartest move. We talk about how to land your first high-ticket clients without ads or social media, how to craft a 10x promise that cuts through the noise, and why we’ve officially entered what John calls “The Age of Insight.” If you’re building (or rebuilding) your online course business in 2026, this conversation will challenge the way you think about offers, audiences, and growth. Watch the episode on Youtube:   https://youtu.be/1zvGy_pI1NE John's Website: meese.gift/course 🎓 Check out the free workshop:  https://www.theonlinecourseguy.com/workshop Sign up for Jacques’ Journal:   https://www.theonlinecourseguy.com/ Apply for Coaching:   https://www.theonlinecourseguy.com/coaching Watch the Free Workshop:   https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial…

People in this episode

Host: Jacques Hopkins

Guest: John Meese

Topics covered

• course creation
• business strategy
• audience building
• high-ticket clients
• marketing insights

Keywords

• course creators
• Go Wide Go Deep Go Long
• high-ticket clients
• 10x promise
• The Age of Insight

Mentioned in this episode

Organizations: Sell Your Smarts, Kajabi, Skool

More episodes of The Online Course Show

• 279: Beyond ChatGPT - My Simple 2026 AI Setup · June 2, 2026 · 26 min
• 278: Meet the AI Operator That Runs My Business · March 26, 2026 · 30 min
• 277: The “One Video a Week” System That Built a Million-Dollar Course Business (Featuring Lauren Bateman) · March 5, 2026 · 1h 2m
• 275: Live Launch vs Evergreen: The Real Decision Behind High Results (Featuring Stephanie Gaffney) · February 5, 2026 · 52 min
• 274: Create Videos WHILE YOU SLEEP… Using Your AI Avatar (Featuring Julian Goldie) · January 8, 2026 · 59 min
• 273: How to Use AI WITHOUT Losing YOUR Voice (Featuring Dan Cumberland) · December 18, 2025 · 1h 7m