About this episode

In this episode, Anna Bond discusses the evolution of Rifle Paper Co. and the challenges faced by small businesses.

For Anna Bond, being a creative is certainly about generating jaw-dropping imagery to be presented just so on irresistible products — but creativity is also a key to enabling this CEO to navigate Rifle Paper Co. forward as both a business and a brand. In Part 2 of our chat, we discuss subtly evolving the Rifle look to keep it consistently looking fresh and new, yet true to its signature style, as time passes and tastes evolve. We also delve into navigating the larger challenges facing small businesses, such as tariffs. It's rather unsurprising that Anna often feels like she is facing a wily carnival Whack-A-Mole. And while I knew my listeners and I would be treated to an incredible Nerd Note, even *I* was wowed by her childhood correspondence! Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Guest: Anna Bond

Topics covered

• creativity
• business challenges
• branding
• small business
• design evolution

Keywords

• Rifle Paper Co.
• Anna Bond
• creativity
• branding
• small business challenges
• design

Mentioned in this episode

Organizations: Rifle Paper Co., Evergreen Podcasts

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