From Book to Business: How Relationship-Centered Podcasting Builds Brand and Impact
About this episode
Lee Baucom, PhD discusses how non-fiction authors can leverage their books to create sustainable business models through relationship-centered podcasting.
What is your book really building? Organizational business consultant and author of Book To Business Blueprint, Lee Baucom, PhD, explores how non-fiction authors can turn a published book into a lasting business asset. Lee helps authors think beyond the finish line of writing a book, and challenge the smarter question they should be asking themselves: "How do I use this book to serve people, to solve problems, and build something sustainable?" Talking with Tom Schwab, Lee shares his Book to Business Blueprint, a framework for connecting your message to the right audience, offer, and ongoing relationships. A plan that helps every podcast interview generate profitable momentum, not just exposure. Timestamps From This Episode: [02:22] Writing a book isn't enough [04:31] Building your business on relationships, not transactions [19:43] The Book to Business Blueprint: framework, audience, and offer [22:24] Build a business that fits your temperament, not someone else's [29:34] The book is a milestone, not the mission Resources From This Episode: BookToBusinessBlueprint.com LeeBaucom.com PodcastInterviewMarketing.com InterviewValet.com
People in this episode
Host: Tom Schwab
Guest: Lee Baucom, PhD
Mentioned in this episode
Organizations: Book To Business Blueprint, BookToBusinessBlueprint.com, LeeBaucom.com, PodcastInterviewMarketing.com, InterviewValet.com
More episodes of The Podcast Interview Marketing Show
- How Podcast Exposure Impacts Valuation At Sale with Amanda Rogers
- The Goal Of Podcasting Isn't Downloads, It's Influence with Roger Nairn
- Video Authority: The Art and Science of Converting Viewers Into Clients with Aleric Heck
- The Art of the Podcast Guest Intro: How to Get a Host's Attention and a Yes with Doug Downs
- Stand Out or Fade Out: The Storytelling Strategy for Experts with Park Howell
- God Hates a Coward: How to Be Bold, Unforgettable, and Lead Your Market with Rick Bennett
Explore listener stats, chart rankings, contacts and more on the The Podcast Interview Marketing Show podcast page.