Stand Out or Fade Out: The Storytelling Strategy for Experts with Park Howell
From The Podcast Interview Marketing Show by Interview Valet
March 25, 2026 · 43 min · Episode 121
About this episode
Park Howell discusses the importance of storytelling for experts in a world filled with AI-generated content.
In a world drowning in AI-generated noise, the experts who win are those with a clear, compelling story. Emmy-winning business storytelling coach and co-creator of Story Cycle Genie, Park Howell, talks about why storytelling is the oldest, and still most powerful, technology available. With host Tom Schwab, Park shares his proven Story Cycle System, the game-changing ABT (And, But, Therefore) framework, and how his AI-powered Story Cycle Genie helps brands find their voice without losing it. Together, they discuss how to harness AI without losing your voice and why your story, not your credentials, is how you build trust with your audience. Timestamps From This Episode: [04:00] How Park built his 10-step narrative framework [05:42] Why sharing your story isn't the same as storytelling [11:31] ABT – The DNA of every guest story [22:58] AI holds a mirror up to your brand story [38:57] Emotional intelligence + AI = Return on Intelligence. Resources From This Episode: StoryCycleGenie.ai BusinessOfStory.com PodcastInterviewMarketing.com InterviewValet.com
People in this episode
Host: Tom Schwab
Guest: Park Howell
Topics covered
- storytelling
- AI
- branding
- trust
- narrative framework
Keywords
- storytelling
- AI
- branding
- trust
- narrative framework
- Story Cycle System
- ABT framework
Mentioned in this episode
Organizations: Story Cycle Genie, Business of Story, Podcast Interview Marketing, Interview Valet
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