The Goal Of Podcasting Isn't Downloads, It's Influence with Roger Nairn
From The Podcast Interview Marketing Show by Interview Valet
April 15, 2026 · 38 min · Episode 124
About this episode
Roger Nairn discusses the importance of treating podcasting as a strategic marketing tool rather than a hobby.
What's the biggest mistake brands make with podcasting? Treating it like a hobby. Roger Nairn, founder of JAR Podcast Solutions, unpacks a decade of evolution in branded podcasting. With host Tom Schwab, Roger shares why the smartest brands start by asking one question: "What job does this podcast need to do?" From authority building to talent attraction to pipeline influence, this episode is a masterclass in turning podcast content into a true marketing engine, not just episodes, but measurable business results. Timestamps From This Episode: [02:55] The origin of JAR Podcast Solutions [04:52] How brands now use podcasts for authority, trust, engagement, talent attraction, and community building. [08:25] The shift agencies need to make, from producing episodes to moving business metrics. [19:18] Podcasts should be a long-term commitment to perform and compound. [29:10] Strategic video and niche audiences are the future of podcasting. Resources From This Episode: JarPodcast.com LinkedIn.com/in/RogerNairn604 PodcastInterviewMarketing.com InterviewValet.com
People in this episode
Host: Tom Schwab
Guest: Roger Nairn
Topics covered
- branded podcasting
- authority building
- marketing strategy
- business metrics
- podcast evolution
- community building
Keywords
- podcasting
- influence
- business results
- marketing engine
- authority
- talent attraction
- community
- engagement
Mentioned in this episode
Organizations: JAR Podcast Solutions, JarPodcast.com, LinkedIn.com/in/RogerNairn604, PodcastInterviewMarketing.com, InterviewValet.com
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