189. How To Turn Curated Audience Into Insights with GDB
From The Programmatic Digest by Helene Parker and Co-host: Manuela Cortes
November 11, 2025 · 24 min
About this episode
The episode discusses how GDB has redefined programmatic curation to enhance buying processes and improve brand safety.
Preview of the Sell-Side Foundations for Traders workshop sponsored by GDB ! Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop Summary: A fast, practical deep dive into how GDB redefined programmatic curation from their early roots as a DSP to becoming an SSP focused on "Curation as a Service." John Dittar and Felipe share how refining supply paths, removing low-quality inventory, and layering intelligence into deals leads to cleaner, smarter buying. They explain how curation powers stronger brand safety, reduces pre-fraud exposure, and replaces guesswork with predictable, high-performing inventory. This conversation moves beyond CTRs and surface metrics to show how curated deals create meaningful engagement, improved conversions, and simpler workflows for traders. Here's What You'll Learn Curation as a Service, explained: how GDB cleans, classifies, and enhances every impression in real time. DSP to SSP evolution: why GDB shifted its focus to smarter supply and what that means for buyers. Beyond CTR: how removing low-quality inventory leads to real engagement and conversion gains. Operational simplicity: how curated deals reduce manual…
People in this episode
Hosts: Manuela Cortes, Hélène Parker
Guests: John Dittar, Felipe
Topics covered
- programmatic curation
- Curation as a Service
- brand safety
- supply paths
- high-performing inventory
Keywords
- DSP
- SSP
- inventory quality
- engagement
- conversions
Sponsors
GDB
Mentioned in this episode
Products: GDB
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