192. Follow the Eyeballs: Integrated Media Planning + AI for programmatic Traders with Dominique Robinson

About this episode

Hélène Parker interviews Dominique Robinson about the evolution of media planning in a programmatic-first world and the integration of AI in advertising strategies.

In this episode of Programmatic Digest, Hélène sits down with Dominique Robinson, an integrated media planner at Luquire, for an insightful conversation on how media planning is evolving in today's programmatic-first world. Dominique shares his personal journey into advertising, from early inspiration through marketing and design to building integrated media strategies that blend traditional channels like broadcast with digital and programmatic media across streaming, social, and online platforms. Together, they break down what "integrated media planning" really looks like inside an agency — including how teams collaborate across departments, develop strategic client briefs, define audiences, and build media plans that align with both business goals and consumer behavior. Dominique also explains how tools like Resonate help planners create detailed audience profiles and uncover where target consumers are most engaged — supporting the philosophy of truly "following the eyeballs" across channels. The episode wraps with a thoughtful discussion on the role of AI in advertising, how teams are using tools like ChatGPT for idea generation and validation, and why human expertise and…

People in this episode

Hosts: Hélène Parker, Manuela Cortes

Guest: Dominique Robinson

Topics covered

• integrated media planning
• AI in advertising
• programmatic media
• audience profiling

Keywords

• media planning
• advertising
• programmatic trading
• audience engagement

Mentioned in this episode

Products: Resonate, ChatGPT

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