From Data to Insight: How Curation Drives Smarter Optimization
From The Programmatic Digest by Helene Parker and Co-host: Manuela Cortes
February 26, 2026
About this episode
This episode discusses how curated audiences can enhance data-driven marketing strategies.
Our Let's Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, what they are, how they work, and when and why you should consider using them. Check out this lesson, From Data to Insight: How Curation Drives Smarter Optimization. #ProgrammaticAdvertising #Curation #AdTechEducation #MediaBuying #ProgrammaticTips About our Partner: https://f.mtr.cool/ulwuqldzqt GDB is a curated audience data partner focused on combining quality inventory and audience signals to support smarter testing and cleaner measurement in programmatic campaigns.
Topics covered
- Curation
- Programmatic Advertising
- Data Optimization
Keywords
- ProgrammaticAdvertising
- Curation
- AdTechEducation
- MediaBuying
- ProgrammaticTips
Mentioned in this episode
Products: GDB
Books & works: From Data to Insight, Let's Talk Curation
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