About this episode

This episode discusses real performance examples of CTR versus conversions in the context of curated audiences.

Our Let's Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, what they are, how they work, and when and why you should consider using them. Check out this lesson on CTR vs Conversions real performance examples. #ProgrammaticAdvertising #Curation #AdTechEducation #MediaBuying #ProgrammaticTips About our Partner: https://f.mtr.cool/ulwuqldzqt GDB is a curated audience data partner focused on combining quality inventory and audience signals to support smarter testing and cleaner measurement in programmatic campaigns.

Topics covered

• CTR
• Conversions
• Programmatic Advertising
• Curation
• AdTech Education
• Media Buying
• Programmatic Tips

Keywords

• curated audiences
• performance examples
• data partner

Mentioned in this episode

Products: GDB

Books & works: Let's Talk Curation

More episodes of The Programmatic Digest

• 194. Resilience in Ad Tech: What Agency Life Teaches Every Programmatic Trader · March 18, 2026 · 34 min
• From Data to Insight: How Curation Drives Smarter Optimization · February 26, 2026
• 193. Community, Confidence, and Career Growth in Programmatic, With Tiffany Wade · February 25, 2026 · 37 min
• 192. Follow the Eyeballs: Integrated Media Planning + AI for programmatic Traders with Dominique Robinson · February 12, 2026 · 45 min
• 191. Agency Life Unfiltered · February 4, 2026 · 41 min
• Curation 101 in less than 3 mins · February 3, 2026 · 3 min

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