190. 2025 Recap, 2026 Roadmap: AI, Privacy, CTV, RMNs, and Supply Quality

About this episode

The episode discusses the major shifts from 2025 and predictions for 2026 in the programmatic advertising landscape.

Find YouTube link to watch here: https://youtu.be/uh99t38qgxw Shownotes Welcome to the first Programmatic Digest episode of 2026 with Ellen Parker and Manuela Cortez. This is a quick check-in, plus a trader-friendly breakdown of the biggest 2025 shifts and what to watch in 2026. We cover five trends from 2025 (AI everywhere, privacy and cookieless reality, CTV growth, RMNs going more programmatic, and supply quality/transparency). Then we close with three 2026 predictions: curation becoming "default infrastructure," AI as a co-pilot (not autopilot), and multi-identity strategies becoming standard. This episode also includes the 2026 community focus: subscribe to YouTube + the newsletter, confirm your subscription, and reach out if you want to contribute (writing, audio, or guest spots). Here's What You'll Learn What "AI everywhere" means for traders: less manual tuning, more strategy and interpretation Why privacy-first is still a day-to-day skill, even if cookies hang around longer than expected Why CTV is no longer "experimental" and how measurement expectations are changing Why more RMNs going programmatic changes how you think about signals and audiences What "supply quality…

People in this episode

Hosts: Hélène Parker, Manuela Cortes

Topics covered

• AI
• Privacy
• CTV
• RMNs
• Supply Quality

Keywords

• 2025 recap
• 2026 roadmap
• trends
• predictions

Mentioned in this episode

Products: Agent AI Connector, Carfax, YouTube, newsletter

Books & works: The Value of Diversification

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