Curation 101 in less than 3 mins
From The Programmatic Digest by Helene Parker and Co-host: Manuela Cortes
February 3, 2026 · 3 min
About this episode
This episode provides a quick overview of curated audiences and their significance in marketing.
Our Let's Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, what they are, how they work, and when and why you should consider using them. Check out this lesson on Curation 101. Subscribe to our YouTube channel: https://www.youtube.com/watch?v=-wJam0Sa9q4 About our Partner: https://www.gdb.net GDB is a curated audience data partner focused on combining quality inventory and audience signals to support smarter testing and cleaner measurement in programmatic campaigns. #ProgrammaticAdvertising #Curation #AdTechEducation #MediaBuying #ProgrammaticTips
Topics covered
- curation
- audiences
- marketing
Keywords
- curated data
- GDB
- Curation 101
Mentioned in this episode
Books & works: Let's Talk Curation
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