#393 – How Andrei Pitis killed a working product and grew 10x in months
About this episode
Andrei Pitis shares his experience of killing a working product to achieve significant growth by anticipating market shifts.
A story about betting on what's coming—not what's working. This episode is for SaaS founders questioning whether their current traction is real momentum—or just comfortable motion. Traction can be the most dangerous thing in a startup. Andrei Pitis, CEO of Genezio, built a serverless developer platform with real users and real momentum. Then he killed it. Andrei Pitis built Vector Watch, a smartwatch with 30-day battery life, and sold it to Fitbit. With Genezio, he did something harder—killed a working product because he spotted a shift most founders missed. And this inspired me to invite Andrei to my podcast. We explore why reading the future matters more than optimizing the present—and how that belief shaped a company pivot that produced 5-10x growth in months. Andrei shares candid insights about saying no to big customer money, choosing conversations over search terms, and why the best products are sculptures, not feature lists. We also zoom in on two of the 10 traits that define remarkable software companies: – Acknowledge you cannot please everyone – Master the art of curiosity Andrei's journey proves that remarkable companies don't optimize what exists—they spot what's…
People in this episode
Guest: Andrei Pitis
Topics covered
- startup growth
- product development
- SaaS
- entrepreneurship
- market trends
- company pivot
Mentioned in this episode
Organizations: Genezio
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