About this episode

Caitlin Bricker interviews Lex Evan about his journey in founding LEXINGTON BAKES and the principles behind his luxury baked goods brand.

In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Lex Evan, founder of LEXINGTON BAKES, a luxury baked goods brand serving protein cookies, protein oat bars, and dessert brownies. But the luxury isn't in the price — it's in the ingredients. Lex just won a NEXTY Award at Expo West for best vegan product, and he's bringing that energy into this conversation. Caitlin and Lex dig into his 20-year career as a graphic designer, how he taught himself to bake from scratch, and why he trademarked both "radical ingredient transparency" and "no naughty ingredients" — two philosophies that sit at the heart of everything LEXINGTON BAKES does. From printing supplier logos directly on packaging to sharing every award with his ingredient partners, Lex has built a brand that puts integrity above everything else. They also get into the realities of being a solo founder — protecting your time, setting boundaries with your community, and why putting your head down and staying true to your vision is what ultimately led to winning the NEXTY Award. Plus, Lex drops some breaking news: his co-manufacturer just went out of business, and he's back to self-manufacturing while…

People in this episode

Host: Caitlin Bricker

Guest: Lex Evan

Topics covered

• luxury baked goods
• entrepreneurship
• ingredient transparency
• solo founder challenges
• self-manufacturing
• community feedback

Keywords

• protein cookies
• protein oat bars
• dessert brownies
• vegan product
• radical ingredient transparency
• self-manufacturing
• NEXTY Award

Mentioned in this episode

Organizations: LEXINGTON BAKES, Johnson & Johnson, Expo West

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