About this episode

This episode discusses the new Opportunity Knocks platform that connects emerging CPG brands directly with retailers.

In this special episode of the Startup CPG Podcast, host Daniel Scharff and Caitlin Bricker — a former retail buyer and managing editor at Startup CPG — pull back the curtain on the biggest thing Startup CPG has ever built: Opportunity Knocks. This is a brand new platform designed to give emerging CPG brands a direct line to some of the most exciting retailers, distributors, and industry stakeholders in the game — no broker required. Opportunity Knocks drops exclusively in the Startup CPG newsletter every other Friday, starting May 1st. Each opportunity opens a two-week submission window for brands to apply directly. Featured retailers include names like Raley's, The Fresh Market, Hungryroot, and Whole Foods UK — with more on the way. Many opportunities will also include a virtual fireside chat with the retailer or stakeholder, giving brands a chance to hear exactly what they're looking for before submitting. Daniel and Caitlin walk through everything brands need to know to make the most of this new platform — from what gets an application noticed to what quietly kills it. Caitlin brings her buyer lens to break down the basics that too many brands overlook, and Daniel shares the…

People in this episode

Host: Daniel Scharff

Guest: Caitlin Bricker

Topics covered

• retail access
• CPG brands
• submission process
• industry stakeholders
• buyer insights

Keywords

• Opportunity Knocks
• CPG brands
• retailers
• submission process
• buyer insights

Mentioned in this episode

Organizations: Startup CPG, Raley's, The Fresh Market, Hungryroot, Whole Foods UK

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