Obscurity The Silent Killerof Business and the No.1 Reason 80% of Businesses Fail
About this episode
This episode discusses the critical issue of obscurity in business and how it contributes to the failure of many companies.
Send us Fan Mail Let me ask you a question. And I want you to answer it honestly. If I went out onto the high street today and stopped a hundred people at random — a hundred people who are exactly the kind of person you want as a client — how many of them would know your name? How many would know your business exists? For most business owners, the answer is somewhere between zero and two. And that is the real problem. Not your pricing. Not your product. Not your sales technique. The problem i...
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