What marketing works in 2026
About this episode
The episode discusses effective marketing strategies for 2026, focusing on a six-step business development framework.
Send us Fan Mail The Six step business development framework: 1. Overcome obscurity - get known by strangers 2. Consistent communication – regular touchpoints 3. Build know/like/trust relationships 4. Generate two-way communication 5. Convert communication into meetings 6. Turn meetings into sales Sales Strategy & Conversion Focus - Meeting conversion rate as key leverage point - Example: Improving from 2/10 to 4/10 meetings doubles bus...
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