Cyril Bouquet: How to Think Like an Alien to Unlock Creativity

Cyril Bouquet: How to Think Like an Alien to Unlock Creativity

April 18, 2026 · 1h 2m

About this episode

Cyril Bouquet discusses the ALIEN framework for enhancing creativity by viewing problems from unconventional perspectives.

Cyril Bouquet, professor at IMD Business School and lifelong immigrant, explains how creativity requires seeing the world with fresh eyes. He breaks down the ALIEN framework, an acronym for five lenses that help you escape conventional thinking and approach problems like someone from another planet. Hosted on Acast. See acast.com/privacy for more information.

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Host: Srinivas Rao

Guest: Cyril Bouquet

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Organizations: IMD Business School

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