About this episode

Vince Perri interviews Ian Kofford about the transition from sales rep to business owner, sharing insights on leadership and business philosophy.

In today’s episode, Vince Perri sits down with Ian Kofford — founder of Rep2Owner — to break down one of the biggest shifts a sales rep can ever make: the transition from “high-earning rep” to true business owner. Ian shares his unbelievable journey from selling buckets of dirt as a kid… to making $7,000 in a single day at 18… to recruiting and building sales teams… all the way to launching Rep to Owner, a company dedicated to helping reps finally achieve real freedom. This episode is packed with lessons on belief, leadership, resiliency, and the philosophy behind scaling a business the right way — with people, systems, collaboration, and vision. Whether you’re a sales rep, entrepreneur, business owner, or someone ready to level up your life… this conversation is the blueprint. WHAT YOU’LL LEARN IN THIS EPISODE: • Why Vince believes success requires collaboration, not isolation • Ian’s journey from solar sales to building a recruiting company • The mindset shift from rep → owner → leader • How belief (in yourself + your product) drives sales • The real volume required to win in sales • Why rejection is your greatest teacher • The trap of becoming a “high-paid employee” instead of…

People in this episode

Host: Vince Perri

Guest: Ian Kofford

Topics covered

• sales transition
• business ownership
• leadership
• collaboration
• mindset shift

Keywords

• sales rep
• business owner
• leadership
• collaboration
• mindset
• success
• Rep2Owner

Mentioned in this episode

Organizations: Rep2Owner

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