About this episode

Vince Perry discusses the importance of commercial real estate in business exit planning with Jason Bush.

In this insightful episode, host Vince Perry, Certified Exit Planning Advisor (CEPA) and Business Broker, sits down with strategic advisor Jason Bush of Linville Team Partners to break down one of the most overlooked components of business exits: commercial real estate. Jason is a CEPA who operates at the intersection of M&A, commercial real estate (CRE), and exit planning. In this conversation, he explains how business owners can significantly increase their total enterprise value by treating real estate as a strategic asset—not an afterthought—during the sale process. For many Main Street business owners, the majority of their net worth is tied up in the property. Yet in most M&A transactions, the analytical rigor is applied almost exclusively to the operating company, leaving the real estate undervalued and poorly structured. Jason’s unique background—combining quantitative experience as a former Civil Engineer and Professional Engineer (PE), buy-side M&A exposure, and CRE advisory—gives him a rare perspective on how to properly align business and real estate strategy to maximize outcomes. In this episode, you’ll learn: The Overlooked Asset: Why commercial real estate is often…

People in this episode

Host: Vince Perry

Guest: Jason Bush

Topics covered

• business exit planning
• commercial real estate
• enterprise value
• M&A transactions
• wealth creation
• real estate strategy

Keywords

• exit planning
• commercial real estate
• business value
• M&A
• net worth
• OpCo
• PropCo
• income-based valuations

Mentioned in this episode

Organizations: Linville Team Partners, M&A, CRE, Civil Engineer, Professional Engineer

More episodes of The Vince Perri Podcast

• Building 16 Businesses Without Losing Your Marriage (or Your Mind) | Ryan and Chantel · January 23, 2026 · 52 min
• Building Winning Teams: How Culture and Leadership Drive Business Success · January 20, 2026 · 32 min
• I Sold $2 Billion in Businesses: Your Exit Strategy is WRONG | Scott Bushkie · January 16, 2026 · 56 min
• Helping Insurance Start Ups Scale | David Gritz · January 13, 2026 · 40 min
• How to scale your YouTube Offer | Tony Bakes · January 10, 2026 · 26 min
• How to go from Sales Rep to Business Owner | Ian Kofford · January 9, 2026 · 54 min

Explore listener stats, chart rankings, contacts and more on the The Vince Perri Podcast podcast page.