About this episode

The episode discusses the implications of agentic AI on consumer choice and marketing decision-making.

New research by PHD and WARC explores the scale, timeline and implications of agentic AI for the wider marketing ecosystem. PHD's Rohan Tambyrajah and WARC's David Tiltman join Anna Hamill to discuss the implications for marketing as decision-making increasingly evolves from human consumers to machine intermediaries, including the 'Four Modes' frameworks, and key recommendations to navigate this new dynamic.

More episodes of The WARC Podcast

• The psychological 'pause' reshaping the customer journey · September 10, 2026 · 37 min
• The Effective CMO: Instacart's Laura Jones returns · September 3, 2026 · 24 min
• The multiplier effect of creativity · September 1, 2026 · 53 min
• Revisiting 'How Brands Grow' with Byron Sharp · August 27, 2026 · 47 min
• The Effective CMO: Procter & Gamble's Marc Pritchard · August 25, 2026 · 39 min
• Emerging themes in creative effectiveness · August 20, 2026 · 17 min

Explore listener stats, chart rankings, contacts and more on the The WARC Podcast podcast page.