The WARC Podcast
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
Insights from recent episode analysis
On the show
- Lea Karam1 ep
- Elias W. Bassil1 ep
- Laura Jones1 ep
Also: Andrew Tindall, Byron Sharp, Marc Pritchard, John Bizzell, Rohan Tambyrajah, David Tiltman, Rob Brittain, Rica Facundo, Michael Farmer
Audience Interest
Podcast Focus
Publishing Consistency
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Based on 1 signal.
Built from
By chart position
- 🇬🇧United Kingdom · MarketingHOME#1079K to 419K
- 🇧🇷Brazil · Marketing#297.8K to 41K
- 🇮🇹Italy · Marketing#214.1K to 21K
- 🇲🇽Mexico · Marketing#333.8K to 20K
- 🇮🇳India · Marketing#711.6K to 8.3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
111K to 588K🎙 Daily cadence·478 episodes·Last published yesterday - Monthly Reach
Unique listeners across all episodes (30 days)
371K to 2.0M🇬🇧71%🇧🇷7%🇮🇹4%+12 more - Active Followers
Loyal subscribers who consistently listen
204K to 1.1M
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/27/26 | Marketing research you need to know for 2027 | We're digging into new effectiveness research, including new thinking on brand coherence, the resurgence of 'ad awareness' and how to get the most out of sports sponsorships, recorded live at the IPA Effectiveness conference in London. Hosted by WARC's Anna Hamill. | 50m 48s | ||||||
| 10/22/26 | Marketing success rests on better insights | Live from the Insights to Impact event, Reddit’s Lore Oxford shares how to get the best insights from the platform, Kraft Heinz’s Doug Healy and Zappi’s Julio Franco share how to make marketers love research, and Newell Brands’ Delicia Cooney discusses the importance of human-centric insights in the AI era. Hosted by WARC's David Tiltman. This episode is sponsored by Profound. To learn more, go to tryprofound.com | 57m 21s | ||||||
| 10/20/26 | A $1.3 trillion question: the rise of AI media | The future of AI media still feels uncertain: a goldrush where no one knows where to dig. A new report from WARC Media examines whether fragmenting attention leads to a concentration of monetisation in the advertising market and consider what this might mean for the next era of AI media. WARC's Ann Marie Kerwin discusses the impact with Alex Brownsell and Debra Aho Williamson. | 27m 46s | ||||||
| 10/15/26 | Why more strategists are going independent | Strategy legends Suzanne Powers and Tom Morton left agency-land to build their own independent strategy businesses, discovering brands need new solutions to strategy problems outside of the agency model. They join WARC's David Tiltman to discuss what they've learned so far, the opportunities for strategists in going indie, and how to build a successful independent strategy proposition. | 41m 10s | ||||||
| 10/13/26 | Strategy beyond the ad brief | AI makes it easier to compete inside markets that already exist. That does not make strategy less important; it makes the search for new sources of demand more important. Erich Joachimsthaler, founder and CEO at VIVALDI, joins WARC's Lena Roland to discuss new 'demand spaces' for strategy. | 36m 17s | ||||||
| 10/8/26 | Reworking strategy's value proposition | How can strategy deliver measurable commercial value? Catherine Driscoll speaks with Martin Beverley (Ace of Hearts) and Baiba Matisone (Planning Folklore) about value-based agency models, business-minded collaboration, timeless principles, and staying distinctive and evidence-led in an AI-shaped industry. | 36m 06s | ||||||
| 10/6/26 | Is AI a strategist's friend or foe? | Ad strategists are navigating two realities on AI: its benefit as a research tool, and the fear it may take their jobs. In the first of WARC's Future of Strategy series, Nikita Walia (U.N.N.A.M.E.D) and Joe Burns (Quality Meats) join Ann Marie Kerwin to examine whether AI is a strategist's friend, foe, or something in the middle, based on new data from WARC research. | 37m 56s | ||||||
| 10/1/26 | The hidden powers of out of home media | New research looks into unspoken qualities that different out-of-home formats convey, and the impact this can have on campaign effectiveness. WPP Media's Richard Kirk and Ocean Outdoor's Steve Bernard join Alex Brownsell to discuss why not all outdoor formats are created equal. | 37m 09s | ||||||
| 9/29/26 | The 'vanilla imperative': Why American ads play it so safe | The US produces some of the most careful, literal commercials in the world. Is this 'vanilla' approach a creative failure? Or is it a structural necessity? Shann Biglione, author of 'The Vanilla Imperative: Why US Advertisers Are So Carefully Bland' joins WARC's Ann Marie Kerwin to discuss the nuances of US consumer psychology and why, in a nation as culturally loose yet ideologically polarized as the United States, playing it safe isn't a sign of creative cowardice but the only rational economic move to avoid alienating a fragmented market. | 32m 53s | ||||||
| 9/24/26 | Video: B2B marketing's secret superpower | Video campaigns are 2x more likely to grow B2B market share and 1.7x more likely to deliver stronger ROI, according to new research from LinkedIn's B2B Institute and WARC. Amazon Business's Kate Rundell, LinkedIn's Vita Molis and LIONS Advisory's Imaad Ahmed join Anna Hamill to share insights from the research and practical applications for B2B marketing. | 29m 59s | ||||||
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| 9/22/26 | Marketing in the K-shaped economy | 2026 has been a challenging year for marketers, with constant upheaval forcing tough decisions and pivots. Amid all this: the impact of the K shaped economy. WARC's Catherine Driscoll and Carat's Tony de Vizio join Anna Hamill to discuss marketing in economically challenging times, based on insights from WARC's recent report 'Marketing In The K-Shaped Economy'. | 30m 47s | ||||||
| 9/17/26 | Bigger isn't always better for creator strategy | Brands are increasingly looking toward micro and nano creators for social cut-through. Marcus Yong, VP - Global Marketing at travel brand Klook, joins WARC's Rica Facundo to discuss how smaller creators can help target niche segments while still scaling for reach, based on frameworks from WARC's Pace Principle 2.0 research. | 25m 46s | ||||||
| 9/15/26 | How Boots is operationalizing creative effectiveness | The gap between creative and media is closing, with large scale creative data and next-gen measurement tools combining to predict commercial outcomes, not just clicks. Boots' Peter Grant, CreativeX's Anastasia Leng and DAIVID's Ian Forrester join the pod to share the lessons from a pilot experiment at health and beauty retailer Boots, and what its taught them about the future of creative effectiveness. Hosted by WARC's David Tiltman. | 39m 54s | ||||||
| 9/10/26 | customer journeyconsumer behavior+3 | Lea KaramElias W. Bassil | MindscopeTikTok+1 | — | customer journeypurchase process+3 | — | 37m 04s | ||
| 9/8/26 | Understanding 'Future Demand' with James Hurman | Effectiveness expert James Hurman joins to discuss the key ideas in his new book 'Future Demand', why performance marketing is plateauing, how brands really grow, and the nuances of building a dual measurement system. Hosted by WARC's David Tiltman at Cannes Lions 2026. | 39m 39s | ||||||
| 9/3/26 | brand transformationmarketing strategy+3 | Laura Jones | Instacart | — | Instacartbrand transformation+4 | — | 24m 03s | ||
| 9/1/26 | creativitymarketing+3 | Andrew Tindall | System1WARC | — | creativitymarketing+3 | — | 52m 34s | ||
| 8/27/26 | brand growthmarketing principles+4 | Byron Sharp | Ehrenberg-Bass InstituteHow Brands Grow | — | brand growthmarketing+6 | — | 46m 39s | ||
| 8/25/26 | brand buildingmarketing insights+3 | Marc Pritchard | Procter & Gamble | — | Procter & GambleMarc Pritchard+5 | — | 39m 15s | ||
| 8/20/26 | creative effectivenessmarketing strategies+4 | John Bizzell | WARCEffie Insight | — | creative effectivenessCannes Lions+6 | — | 17m 11s | ||
| 8/18/26 | agentic AIconsumer choice+3 | Rohan TambyrajahDavid Tiltman | PHDWARC | — | agentic AIconsumer choice+5 | — | 39m 27s | ||
| 8/13/26 | social mediacreator marketing+3 | Rob BrittainRica Facundo | WARC | — | social mediacreator marketing+5 | — | 31m 35s | ||
| 8/11/26 | advertisingbusiness models+3 | Michael Farmer | Madison Avenue Revisited | — | advertisingad agency+5 | — | 44m 38s | ||
| 8/6/26 | Beyond vibes: Creator strategies to drive real effectiveness | Just 29% of creator ads outperform the average brand ad. Research from System 1, WPP Media and Tiktok uncovers what drives attention, emotion and brand recognition across creator content. System 1's Andrew Tindall and brand strategist Eugene Healey join WARC's Anna Hamill to break down creator effectiveness hacks, how to brief creators properly, and why so many marketers are using the wrong metrics to measure success. | 36m 55s | ||||||
| 8/4/26 | The Effective CMO: Uber's Lucinda Barlow | Uber's Lucinda Barlow offers advice for marketers on how to build a safe culture for creative experimentation, identifying strategic blind spots, making decisions in times of extraordinary uncertainty and how to localise a global brand. Hosted by WARC's Rica Facundo. | 32m 57s | ||||||
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Chart history for The WARC Podcast
Peaked at #10 in United Kingdom, top 10 in 1 of 38 tracked markets, currently #10 in United Kingdom.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| United Kingdom | — | #10 | #10 | — |
| KE | — | #14 | #14 | — |
| Italy | — | #21 | #21 | — |
| PH | — | #21 | #21 | — |
| Denmark | — | #22 | #22 | — |
| New Zealand | — | #25 | #25 | — |
| VN | — | #25 | #25 | — |
| BE | — | #29 | #29 | — |
| Brazil | — | #29 | #29 | — |
| AE | — | #33 | #33 | — |
| Mexico | — | #33 | #33 | — |
| Netherlands | — | #35 | #35 | — |
| RO | — | #35 | #35 | — |
| Ireland | — | #36 | #36 | — |
| SG | — | #37 | #37 | — |
| South Africa | — | #38 | #38 | — |
| ID | — | #45 | #45 | — |
| MY | — | #58 | #58 | — |
| Sweden | — | #63 | #63 | — |
| India | — | #71 | #71 | — |
Chart Positions
38 placements across 37 markets.
Chart Positions
38 placements across 37 markets.