About this episode

The episode discusses insights from the Cannes Lions for Creative Effectiveness and emerging themes in successful marketing strategies for 2026.

What do the winning campaigns from the Cannes Lions for Creative Effectiveness tell us about the successful marketing in 2026? WARC's Amy Rodgers and Effie Insight's John Bizzell examine the big narratives emerging from this year's winners, in a category that rewards creativity that has also met business goals.

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