About this episode

Shira Suveyke Snyder discusses her journey and leadership at Proenza Schouler amidst significant transitions.

🎙️ Sponsors du mois🌐 Squarespace — la plateforme no-code, boostée par l’IA, pour créer et développer votre site web tout-en-un.🛡️ MAIF — Épisode Assurance & indépendants : les erreurs qui peuvent vous coûter cher | En partenariat avec la MAIF. — Thank you to Shira Suveyke Snyder for stopping by TheBoldWay! Shira is the CEO of Proenza Schouler, one of the houses that helped define American luxury. Before taking the reins, she spent more than 25 years learning the industry from the ground up: a first job at 13 in a flower shop, a stint in finance at Merrill Lynch, then Macy's, and above all, J.Crew alongside Mickey Drexler, the "merchant prince," years she describes as her real MBA. Today she walks us through the most delicate undertaking of her career: navigating the transition of founders Jack McCollough and Lazaro Hernandez and appointing Rachel Scott as the new creative director, all without breaking the brand's DNA. We talk about what truly makes a brand, that dual obsession with product and customer, her conviction that the industry has lost itself in the "musical chairs" of creative directors instead of thinking about the customer, and how a house can become bigger…

People in this episode

Host: Adrien Garcia

Guest: Shira Suveyke Snyder

Topics covered

• leadership
• fashion industry
• brand management
• creative direction
• American luxury

Keywords

• Proenza Schouler
• Shira Suveyke Snyder
• creative director
• brand DNA
• American luxury

Sponsors

Squarespace, MAIF

Mentioned in this episode

Organizations: Proenza Schouler, Merrill Lynch, Macy's, J.Crew

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