About this episode

Prashant Sridharan discusses building trust in developer marketing and the impact of AI on product marketing workflows.

In this episode, Prashant Sridharan, Head of Product Marketing at Supabase, joins Louise Liu to share insights on building trust and winning with developer marketing—from feature‑first messaging and PLG strategies to aligning product, DevRel, and marketing for go‑to‑market success. Prashant also discusses why transparency beats hype and how AI is reshaping the way product marketers work. For more information on AI and product marketing workflows, read Prashant Sridharan’s article “ How I Use Claude To Build Launch Plans From Chaos “. All rights reserved. © Product Marketing Hive .

People in this episode

Host: Louise Liu

Guest: Prashant Sridharan

Topics covered

• developer marketing
• trust building
• product marketing
• AI in marketing
• go-to-market strategies

Keywords

• developer marketing
• trust
• product marketing
• AI
• go-to-market
• transparency
• PLG strategies

Mentioned in this episode

Organizations: Supabase, Product Marketing Hive

Books & works: How I Use Claude To Build Launch Plans From Chaos

More episodes of This is Product Marketing

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• Episode 73: Vinícius Chacon - Learnings from Launching an AI Product · March 24, 2026 · 24 min
• Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management · February 24, 2026 · 29 min
• Episode 71: Katie Noe - Implementing AI in Competitive Intelligence · January 27, 2026 · 22 min
• Episode 70: Terezia Stancik - Analyst Relations in the Age of AI · December 16, 2025 · 32 min
• Episode 68: Mustafa Kapadia - The Impact of Agentic AI on Product Management · October 28, 2025 · 33 min

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