Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing

About this episode

Prashant Sridharan discusses building trust in developer marketing and the impact of AI on product marketing workflows.

In this episode, Prashant Sridharan, Head of Product Marketing at Supabase, joins Louise Liu to share insights on building trust and winning with developer marketing—from feature‑first messaging and PLG strategies to aligning product, DevRel, and marketing for go‑to‑market success. Prashant also discusses why transparency beats hype and how AI is reshaping the way product marketers work. For more information on AI and product marketing workflows, read Prashant Sridharan’s article “ How I Use Claude To Build Launch Plans From Chaos “. All rights reserved. © Product Marketing Hive .

People in this episode

Host: Louise Liu

Guest: Prashant Sridharan

Topics covered

• developer marketing
• trust building
• product marketing
• AI in marketing
• go-to-market strategies

Keywords

• developer marketing
• trust
• product marketing
• AI
• go-to-market
• transparency
• PLG strategies

Mentioned in this episode

Organizations: Supabase, Product Marketing Hive

Books & works: How I Use Claude To Build Launch Plans From Chaos

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