Episode 73: Vinícius Chacon - Learnings from Launching an AI Product
About this episode
Vinícius Chacon shares insights from launching an AI product, discussing challenges and strategies for success.
In this episode, Vinícius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the realities of AI product launches—from skyrocketing costs and pricing challenges to attracting the wrong audience—and the pivot that turned it around. For more information, check out Vinícius Chacon's article: I Was the Marketing Guy Behind a 2-Million-User AI Platform. Here's What I Learned. All rights reserved. © Product Marketing Hive .
People in this episode
Host: Louise Liu
Guest: Vinícius Chacon
Topics covered
- AI product launches
- marketing challenges
- audience targeting
- pricing strategies
- product pivot
Keywords
- AI product launch
- marketing lead
- SaaS platform
- pricing challenges
- audience attraction
Mentioned in this episode
Organizations: Product Marketing Hive
Products: AI SaaS platform
Books & works: I Was the Marketing Guy Behind a 2-Million-User AI Platform. Here's What I Learned.
More episodes of This is Product Marketing
- Episode 75: Gokul Kailasam - How To Gain Traction by Niching Down
- Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management
- Episode 71: Katie Noe - Implementing AI in Competitive Intelligence
- Episode 70: Terezia Stancik - Analyst Relations in the Age of AI
- Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing
- Episode 68: Mustafa Kapadia - The Impact of Agentic AI on Product Management
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