Episode 71: Katie Noe - Implementing AI in Competitive Intelligence

About this episode

Katie Noe discusses her experience with implementing AI in competitive intelligence and its impact on product marketing.

In this episode, Katie Noe, Product Marketing Manager at Bizzabo, joins Louise Liu to share her journey of implementing AI in competitive intelligence. Katie breaks down her workflow step by step, from how things worked before AI to what’s changed since, and the impact it’s had across product marketing and her cross-functional partners. For more information; check out Katie's article: How I Built a Win/Loss Program Without the "Right" Resources . All rights reserved. © Product Marketing Hive .

People in this episode

Host: Louise Liu

Guest: Katie Noe

Topics covered

• AI implementation
• competitive intelligence
• product marketing
• workflow changes
• cross-functional collaboration

Keywords

• AI
• competitive intelligence
• product marketing
• workflow
• cross-functional partners

Mentioned in this episode

Organizations: Bizzabo

Books & works: How I Built a Win/Loss Program Without the "Right" Resources

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