Episode 70: Terezia Stancik - Analyst Relations in the Age of AI
About this episode
Terezia Stancik discusses the impact of AI on analyst relations and B2B buying behavior.
In this episode, Terezia Stancik, Senior Analyst Relations Manager at Shopware, joins Louise Liu to discuss how AI is shaping the future of analyst relations. She explores how AI is transforming B2B buying behavior, the implications for analysts and AR managers, and shares personal examples of how AR professionals can adapt to stay relevant. For more information, check out Terezia's article: The Ultimate Guide to AI in Analyst Relations . All rights reserved. © Product Marketing Hive .
People in this episode
Host: Louise Liu
Guest: Terezia Stancik
Topics covered
- analyst relations
- AI
- B2B buying behavior
- AR managers
- professional adaptation
Keywords
- analyst relations
- AI
- B2B
- buying behavior
- AR professionals
- Shopware
Mentioned in this episode
Organizations: Shopware
Books & works: The Ultimate Guide to AI in Analyst Relations
More episodes of This is Product Marketing
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- Episode 73: Vinícius Chacon - Learnings from Launching an AI Product
- Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management
- Episode 71: Katie Noe - Implementing AI in Competitive Intelligence
- Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing
- Episode 68: Mustafa Kapadia - The Impact of Agentic AI on Product Management
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