About this episode

Joe and Robert discuss OpenAI's new AI consultancy and its implications for revenue generation and the future of political marketing.

This week on This Old Marketing , Joe and Robert break down OpenAI's latest move: launching a full-blown AI consultancy for enterprise companies. The big question: is this a smart response to large companies moving too slowly on AI integration, or is it a sign that OpenAI is feeling pressure to generate revenue wherever it can? The boys also follow up on OpenAI's move into shopping and advertising . As ChatGPT gets closer to product discovery, recommendations, and transactions, Joe and Robert ask whether ChatGPT is becoming the next great transaction engine, or whether this is another signal of desperation from a company trying to do too much at once. Then, the conversation turns to politics and media, as the 2028 presidential candidates increasingly look and act like content creators . What does that mean for trust, audience building, and the future of political marketing? This week's marketing winners and losers include Netflix, Disney and LinkedIn . Rants and Raves Robert rants about a recent article in Rolling Stone and how it misses the mark in content and in ad tech. Joe raves about micro communities and why the future of content marketing may not be about reaching the…

People in this episode

Hosts: Joe Pulizzi, Robert Rose

Topics covered

• OpenAI
• AI consultancy
• politics and media
• content marketing
• transaction engine

Keywords

• OpenAI
• AI integration
• ChatGPT
• political marketing
• content creators
• micro communities

Mentioned in this episode

Organizations: OpenAI, Netflix, Disney, LinkedIn

Books & works: Rolling Stone

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