About this episode

Joe and Robert discuss the implications of Google's AI search shift and the evolving landscape of marketing and audience engagement.

This week, Joe and Robert start with Google's massive AI search shift and the uncomfortable reality for marketers, publishers and creators: the click may no longer be the point. Google has turned search into something closer to an answer engine, and Joe has officially come around to Robert's long-held view. Google may have created an even better business model than the one it already had, and the old one was pretty darn good. Instead of sending people out to websites, Google can now keep users inside its own experience, answer more complex questions, and eventually handle more of the buying, research and decision journey itself. So what does that mean for marketers? It means the old SEO bargain is breaking. Ranking is no longer enough. Getting the click is no longer guaranteed. And if Google becomes the destination instead of the doorway, brands need to think very differently about trust, authority, direct relationships and what it actually means to be found. The Feed Is Fake Next, the boys discuss the Vulture article on how social feeds are increasingly being manufactured through clipping, coordinated amplification and artificial momentum. The big takeaway: marketers can no…

People in this episode

Hosts: Joe Pulizzi, Robert Rose

Topics covered

• AI search
• marketing
• SEO
• trust
• social media
• audience engagement

Keywords

• Google
• AI search
• SEO
• trust signals
• social feeds
• audience interest

Mentioned in this episode

Organizations: Google, Vulture

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