Jobs To Be Done
From Traction Heroes by Harry Max & Jorge Arango
February 22, 2026 · 30 min · Episode 30
About this episode
The episode discusses how to effectively communicate the value of what we do, referencing key concepts from a classic business book.
We tackle a key reading from a classic book to solve a perennial problem: how do we talk about what we do so we don't undersell our value? Show notes: Competing Against Luck by Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan Managing Priorities by Harry MaxMECE principlePositioning by Jack Trout and Al Ries
People in this episode
Hosts: Harry Max, Jorge Arango
Topics covered
- value proposition
- communication
- business strategy
- customer needs
- product management
Keywords
- Jobs To Be Done
- value communication
- business insights
- customer understanding
- product positioning
Mentioned in this episode
Books & works: Competing Against Luck, Managing Priorities
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- Perceptions · April 5, 2026 · 27 min
- MacGuffins · March 22, 2026 · 26 min
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