Jobs To Be Done
About this episode
The episode discusses how to effectively communicate the value of what we do, referencing key concepts from a classic business book.
We tackle a key reading from a classic book to solve a perennial problem: how do we talk about what we do so we don't undersell our value? Show notes: Competing Against Luck by Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan Managing Priorities by Harry MaxMECE principlePositioning by Jack Trout and Al Ries
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