About this episode

Marvin Bee discusses marketing strategies with Tim Fitzpatrick, focusing on the importance of a functional marketing engine for MSPs.

I sit down with Tim Fitzpatrick from Rialto Marketing to talk about why most MSPs don’t really have a lead problem, they have a broken marketing engine problem. We get into strategy vs tactics, niching, referrals, and how to stop leaving money sitting in your existing client base.

People in this episode

Host: Marvin Bee

Guest: Tim Fitzpatrick

Topics covered

• MSP marketing
• lead generation
• business strategy
• referrals
• client retention

Keywords

• MSP
• marketing engine
• lead problem
• niching
• referrals
• client base
• business strategy

Mentioned in this episode

Organizations: Rialto Marketing

More episodes of Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)

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• Money, Marketing, MSP Growth Playbook (EP 1014) · May 28, 2026 · 42 min
• Turning MSP Profit Into Wealth (EP 1013) · May 27, 2026 · 24 min
• Seamless Sales Delivery For MSPs (EP 1012) · May 26, 2026 · 37 min
• Richard Wingfield’s MSP Exit (EP 1011) · May 22, 2026 · 25 min

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