About this episode

Rayanne Buchianico discusses effective strategies for MSPs to launch new services successfully.

Most MSPs roll out new services by buying a shiny tool, slapping on a price, and then wondering why nobody buys. I brought back industry legend Rayanne Buchianico from ABC Solutions to walk through a better playbook, using her Goldman Sachs 10,000 Small Businesses lessons to help you assess risk, define customer pain, and know if a service will actually make you money before you launch it.

People in this episode

Host: Marvin Bee

Guest: Rayanne Buchianico

Topics covered

• service launch
• risk assessment
• customer pain
• MSP strategies
• business growth

Keywords

• MSP
• service launch
• risk assessment
• customer pain
• business strategy

Mentioned in this episode

Organizations: ABC Solutions, Goldman Sachs

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