UP540 The Bundle: Premier League plus points; Apple's Meh Bundle; FIFA's 10 minute YouTube hook

About this episode

This episode analyzes the sports media and streaming landscape, focusing on the Premier League's market strategies, Apple's approach to sports, and FIFA's YouTube initiatives.

The latest dissection of the sports media and streaming marketplace from the ever popular, long running series featuring expert analysis from Yannick Ramcke and Murray Barnett. This episode goes deep in to: Why Premier League chose Singapore as the all important test market for its direct to consumer platform. What is Apple's sport strategy, is there such a thing? FIFA offers a 'ten minute hook' for YouTube viewers at the 2026 World CupThe NFL has chosen to begin negotiating w...

People in this episode

Hosts: Yannick Ramcke, Murray Barnett

Topics covered

• sports media
• streaming marketplace
• direct to consumer
• Apple sports strategy
• YouTube engagement
• NFL negotiations

Keywords

• Premier League
• Apple
• FIFA
• YouTube
• sports strategy
• streaming
• direct to consumer
• NFL

Mentioned in this episode

Organizations: Premier League, Apple, FIFA

Places: Singapore

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