UP542 Wedge Issues Live: The Golf Business in 2026

About this episode

The episode discusses the current state and future of the golf business with industry experts during a live event in London.

A live podcast recorded at MSQ Sport and Entertainment HQ in London for the launch of Callaway Golf's new brand film 'At Last'. You can see the film by clicking this link. As the golfing world looks to Augusta for The Masters, the first major event of the golf calendar next week, it was a good time to take the temperature of the business of golf with four experts from across the game. Ben Sharpe, MD of Europe, Middle East, Africa, Pacific and India, Callaway Golf Jason Wessely, Di...

People in this episode

Guests: Ben Sharpe, Jason Wessely

Topics covered

• golf business
• Callaway Golf
• The Masters
• sports marketing
• live podcast

Keywords

• golf
• business
• Callaway Golf
• The Masters
• sports
• marketing
• live podcast

Mentioned in this episode

Organizations: Callaway Golf

Places: London

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