About this episode

The episode discusses the relevance of emerging streaming platforms in sports digital strategy with guest Dan Ayers.

Louis Theroux's documentary about the manosphere didn't at first seem to have much to do with sports digital strategy? Until you get to the platforms: Kick. Rumble. A whole ecosystem of streaming channels that the sports business conversation barely mentions, yet where significant numbers of young men are spending serious time. So we brought in Dan Ayers, VP of Transformation Digital at IMG, to ask: is the industry optimising for the wrong platforms? What follows is a conversation that starts...

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