
People Buy When They Feel Safe
From Waste No Day: A Home Services Motivational Podcast by Brian Burton & Nate Minnich
April 13, 2026 · 58 min · Episode 294
About this episode
This episode discusses how to increase sales by creating a sense of safety and trust with customers.
Want to double your ticket average without being pushy? Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community, join today https://wastenoday.pro/BCCJoin the Waste No Day! Facebook group: https://wastenoday.pro/FBgroup In this episode, we talked about trust, influence, safety, body language, sequence... Featured Experts Mentioned Dr. Jack Schafer WND Ep: 11/29/2021 Books: The Like Switch, The Truth Detector Dr. Carol Kinsey Goman WND Ep: 2/28/2022 Book: The Silent Language of Leaders Dr. Robert Cialdini WND Ep: 1/6/2025 Books: Influence: The Psychology of Persuasion, Pre-Suasion
People in this episode
Hosts: Brian Burton, Nate Minnich
Topics covered
- sales training
- trust
- influence
- body language
- safety
- role-play coaching
Keywords
- sales
- trust
- influence
- body language
- coaching
- Blue Collar Closer
Mentioned in this episode
Books & works: The Like Switch, The Truth Detector, The Silent Language of Leaders, Influence: The Psychology of Persuasion, Pre-Suasion
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- Sean McGraw - The Hard Truth About Hunting Your Own Leads · May 18, 2026 · 1h 18m
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