People Buy When They Feel Safe

People Buy When They Feel Safe

From Waste No Day: A Home Services Motivational Podcast by Brian Burton & Nate Minnich

April 13, 2026 · 58 min · Episode 294

About this episode

This episode discusses how to increase sales by creating a sense of safety and trust with customers.

Want to double your ticket average without being pushy? Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community, join today https://wastenoday.pro/BCCJoin the Waste No Day! Facebook group: https://wastenoday.pro/FBgroup In this episode, we talked about trust, influence, safety, body language, sequence... Featured Experts Mentioned Dr. Jack Schafer WND Ep: 11/29/2021 Books: The Like Switch, The Truth Detector Dr. Carol Kinsey Goman WND Ep: 2/28/2022 Book: The Silent Language of Leaders Dr. Robert Cialdini WND Ep: 1/6/2025 Books: Influence: The Psychology of Persuasion, Pre-Suasion

People in this episode

Hosts: Brian Burton, Nate Minnich

Topics covered

  • sales training
  • trust
  • influence
  • body language
  • safety
  • role-play coaching

Keywords

  • sales
  • trust
  • influence
  • body language
  • coaching
  • Blue Collar Closer

Mentioned in this episode

Books & works: The Like Switch, The Truth Detector, The Silent Language of Leaders, Influence: The Psychology of Persuasion, Pre-Suasion

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