From Cocktails to Closing Deals: Sheila Pogue’s Rise in Automotive

About this episode

Sheila Pogue shares her unconventional journey from hospitality to automotive leadership, emphasizing resilience and mentorship.

Some careers are planned. Others are built through grit, pressure, and pure resilience. In this episode of What the Fixed Ops?!, we welcome Sheila Pogue, Dealer Marketing Consultant at Dealer OMG, to the show. Sheila’s journey into the automotive and dealership world didn’t begin in a showroom or service drive — it started in hospitality, managing bars and restaurants before making an unexpected leap into the RV, marine, and dealership industries. From the parts counter to service leadership to operations management, she worked her way up through the trenches and built her career from the ground up. Today, Sheila helps dealerships across the country improve performance through smarter marketing, stronger customer targeting, and a deeper understanding of how fixed ops, retention, and culture all work together to drive long-term profitability. This conversation goes far beyond ads and lead generation. It’s about resilience, mentorship, retention, leadership, and why some dealerships continue to grow while others get left behind. This episode will challenge the way you think about dealership culture, fixed ops, customer loyalty, and what really creates lasting success in the…

People in this episode

Hosts: Russell Hill, Charity Dunning

Guest: Sheila Pogue

Topics covered

• career development
• automotive industry
• mentorship
• fixed operations
• customer loyalty
• dealership culture

Keywords

• automotive
• dealership
• marketing
• resilience
• leadership
• customer targeting
• fixed ops
• retention
• women in automotive

Mentioned in this episode

Organizations: Dealer OMG

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