Stop Guessing, Start Scaling: What Matthew Wilmsen & Eric Wilson Know That You Don’t
About this episode
Matthew Wilmsen and Eric Wilson discuss the importance of fixed operations in the automotive industry and how to leverage data for growth.
Some careers follow a straight line. Others are built by recognizing opportunity, solving problems, and scaling what works. In this episode of What the Fixed Ops?!, we welcome Matthew Wilmsen, Chief Revenue Officer, and Eric Wilson, SVP of OEM Partnerships at Fixed Ops Marketing, to the show. Both Matt and Eric bring deep experience from high-level automotive, data, and growth organizations—and in this conversation, they break down why fixed operations is one of the most overlooked and underutilized profit centers in the dealership world today. From their first impressions of Fixed Ops Marketing to their vision for scaling the company, they share what made them join, what they see missing across the industry, and how dealerships can unlock massive growth by leveraging better data, smarter communication, and stronger partnerships. This conversation goes far beyond sales and marketing tactics. It’s about discipline, leadership, relationships, and why dealerships that embrace change and data-driven strategies will win in the next era of automotive. This episode will challenge the way you think about fixed ops, customer retention, data strategy, and what it really takes to scale a…
People in this episode
Hosts: Russell Hill, Charity Dunning
Guests: Matthew Wilmsen, Eric Wilson
Topics covered
- fixed operations
- automotive industry
- data strategy
- customer retention
- business growth
- leadership
Keywords
- fixed ops
- automotive
- growth strategies
- data-driven
- communication
- partnerships
- customer retention
Mentioned in this episode
Organizations: Fixed Ops Marketing
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