About this episode

Jamie Keane shares insights on how pet businesses can effectively market themselves and avoid common pitfalls.

This week on The Whisker Report, Mary and Alex welcome Jamie Keane, founder and owner of Be Spotted, a pet-focused marketing firm helping animal welfare organizations and pet businesses shine. From crafting scroll-stopping Instagram reels to showing pet owners how to generate real passive income, Jamie has the tools and know-how to take your brand to the next level. In this episode, she shares practical advice for those who can’t yet hire a professional, common mistakes pet entrepreneurs make, and the key differences in marketing for nonprofits versus for-profits. Whether you’re running a rescue, small pet business, or just dreaming of your next move in the pet world, Jamie’s insights will help you level up your impact. EPISODE NOTES: Be Spotted: How Pet Businesses Can Stand Out Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support .

People in this episode

Hosts: Mary, Alex

Guest: Jamie Keane

Topics covered

• pet marketing
• animal welfare
• business advice
• social media
• nonprofit vs for-profit
• entrepreneurship

Keywords

• pet marketing
• Instagram reels
• passive income
• nonprofit marketing
• pet business advice

Mentioned in this episode

Organizations: Be Spotted, animal welfare organizations, pet businesses

More episodes of Whisker Report - Pet PR & Publicity - Pet Life Radio Original

• Whisker Report - Episode 40 PR Tips for Pet Startups & Wellness Brands · May 28, 2026 · 46 min
• Whisker Report - Episode 38 Pitch Perfect: How to Get Pet Stories in the News · February 12, 2026 · 35 min
• Whisker Report - Episode 37 When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues · February 2, 2026 · 36 min
• Whisker Report - Episode 36 Marketing Without the Mayhem: Simple Strategies for Pet Pros · January 28, 2026 · 33 min
• Whisker Report - Episode 35 Unleashing the Future: How AI is Transforming Pet Marketing · November 3, 2025 · 50 min
• Whisker Report - Episode 34 Expo Edge: APPA’s Playbook for Pet Brands · October 17, 2025 · 35 min

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