Whisker Report - Episode 36 Marketing Without the Mayhem: Simple Strategies for Pet Pros

About this episode

This episode features a conversation with Matt Aldrich about effective marketing strategies for small pet businesses and rescues.

On this episode of The Whisker Report, hosts Mary Tan and producer Mark Winter welcome Matt Aldrich, founder of Pet Engine Marketing, for a practical, no-overwhelm conversation about marketing in today’s fast-moving pet industry. Matt shares smart, realistic advice for small pet businesses and animal rescues trying to stand out online without big budgets, big teams, or endless hours. From focusing on marketing fundamentals and understanding your audience to building simple systems that actually work, this episode breaks down how PR and marketing can work together to create real visibility and long-term growth. Whether you’re running a nonprofit, a pet brand, or doing it all yourself, this episode delivers clarity, encouragement, and actionable ideas you can start using right away. EPISODE NOTES: Marketing Without the Mayhem: Simple Strategies for Pet Pros Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support .

People in this episode

Hosts: Mary Tan, Mark Winter

Guest: Matt Aldrich

Topics covered

• pet marketing
• small business strategies
• animal rescue
• public relations
• online visibility
• budget-friendly marketing

Keywords

• pet marketing
• small businesses
• animal rescues
• online presence
• marketing strategies
• public relations
• visibility

Mentioned in this episode

Organizations: Pet Engine Marketing, Whisker Report, Pet Life Radio

More episodes of Whisker Report - Pet PR & Publicity - Pet Life Radio Original

• Whisker Report - Episode 41 Stop Being Your Town's Best-Kept Secret: PR & Marketing Lessons from Pet Boss Nation · June 12, 2026 · 37 min
• Whisker Report - Episode 40 PR Tips for Pet Startups & Wellness Brands · May 28, 2026 · 46 min
• Whisker Report - Episode 39 The New Rules of Pet PR and AI Visibility · April 16, 2026 · 39 min
• Whisker Report - Episode 38 Pitch Perfect: How to Get Pet Stories in the News · February 12, 2026 · 35 min
• Whisker Report - Episode 37 When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues · February 2, 2026 · 36 min
• Whisker Report - Episode 35 Unleashing the Future: How AI is Transforming Pet Marketing · November 3, 2025 · 50 min