Whisker Report - Episode 34 Expo Edge: APPA’s Playbook for Pet Brands

Whisker Report - Episode 34 Expo Edge: APPA’s Playbook for Pet Brands

From Whisker Report - Pet PR & Publicity - Pet Life Radio Original by Pet Life Radio

October 17, 2025 · 35 min

About this episode

Cori Stoutenberg shares strategies for pet brands to excel at Global Pet Expo and discusses The Pet Summit.

This week on Whisker Report host Mary Tan and producer Mark Winter welcome Cori Stoutenberg, Director of PR & Research Marketing at the American Pet Products Association (APPA). Cori shares insider strategies for pet brands, start-ups, and influencers to stand out at Global Pet Expo—from maximizing exhibitor perks and media moments to building smart creator partnerships that actually convert. She also previews The Pet Summit—who it’s for, what you’ll learn, and how to turn takeaways into real PR and sales momentum. If you work in animal welfare or the pet business and want more buzz, better coverage, and bigger results, this conversation is your playbook. EPISODE NOTES: Expo Edge: APPA’s Playbook for Pet Brands Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support .

People in this episode

Host: Mary Tan

Guest: Cori Stoutenberg

Topics covered

  • pet brands
  • public relations
  • marketing strategies
  • Global Pet Expo
  • creator partnerships
  • animal welfare

Keywords

  • pet brands
  • public relations
  • Global Pet Expo
  • Cori Stoutenberg
  • marketing strategies
  • The Pet Summit
  • animal welfare

Mentioned in this episode

Organizations: American Pet Products Association

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