About this episode

This episode discusses crisis communication strategies for pet businesses and rescues with expert Craig Enevoldsen.

On this episode of The Whisker Report, hosts Mary Tan tackles a topic no pet business or animal rescue ever wants to face—but absolutely must be prepared for: crisis communications. Joined by producer Mark Winter of Pet Life Radio, they welcome retired Minnesota police chief Craig Enevoldsen, a seasoned expert who spent decades managing high-pressure, high-visibility crises. From tragic accidents to employee misconduct and intense media scrutiny, Craig shares clear, practical guidance on what to do when everything goes wrong. The conversation covers dealing with reporters on your doorstep, communicating with staff and volunteers, handling social media firestorms, issuing statements, and knowing when a press conference is—or isn’t—necessary. It’s a must-listen episode for anyone in animal welfare or the pet industry who wants to protect their mission, reputation, and community when it matters most. EPISODE NOTES: When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support .

People in this episode

Host: Mary Tan

Guest: Craig Enevoldsen

Topics covered

• crisis communication
• pet businesses
• animal rescue
• media scrutiny
• employee misconduct
• social media management

Keywords

• crisis communication
• pet industry
• animal welfare
• media relations
• social media firestorm
• press conference
• employee misconduct

Mentioned in this episode

Organizations: Pet Life Radio

Places: Minnesota

More episodes of Whisker Report - Pet PR & Publicity - Pet Life Radio Original

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• Whisker Report - Episode 35 Unleashing the Future: How AI is Transforming Pet Marketing · November 3, 2025 · 50 min
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• Whisker Report - Episode 33 Marketing Magic with Tori Mistick · September 10, 2025 · 40 min

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