About this episode

Tori Mistick shares her insights on marketing strategies for pet businesses and nonprofits.

This week on The Whisker Report, hosts Mary Tan and Alexane Ricard, along with producer Mark Winter of Pet Life Radio, welcome Tori Mistick, founder of Wear Wag Repeat and host of its popular companion podcast. With over 15 years in digital marketing and more than a decade building her thriving dog lifestyle blog, Tori has helped hundreds of petpreneurs and nonprofits grow their brands online. From essential PR strategies to common mistakes in pet business marketing, Tori shares practical insights every animal welfare group and pet entrepreneur can use. Whether you’re running a nonprofit, launching a product, or trying to carve out your niche in the pet industry, this episode will inspire you to bark loud and purr smart! EPISODE NOTES: Marketing Magic with Tori Mistick Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support .

People in this episode

Hosts: Mary Tan, Alexane Ricard

Guest: Tori Mistick

Topics covered

• digital marketing
• pet business
• PR strategies
• animal welfare
• entrepreneurship

Keywords

• pet marketing
• digital marketing
• PR strategies
• petpreneurs
• nonprofits

Mentioned in this episode

Organizations: Wear Wag Repeat, Pet Life Radio

More episodes of Whisker Report - Pet PR & Publicity - Pet Life Radio Original

• Whisker Report - Episode 40 PR Tips for Pet Startups & Wellness Brands · May 28, 2026 · 46 min
• Whisker Report - Episode 38 Pitch Perfect: How to Get Pet Stories in the News · February 12, 2026 · 35 min
• Whisker Report - Episode 37 When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues · February 2, 2026 · 36 min
• Whisker Report - Episode 36 Marketing Without the Mayhem: Simple Strategies for Pet Pros · January 28, 2026 · 33 min
• Whisker Report - Episode 35 Unleashing the Future: How AI is Transforming Pet Marketing · November 3, 2025 · 50 min
• Whisker Report - Episode 34 Expo Edge: APPA’s Playbook for Pet Brands · October 17, 2025 · 35 min

Explore listener stats, chart rankings, contacts and more on the Whisker Report - Pet PR & Publicity - Pet Life Radio Original podcast page.