Introducing Project Terrain: Engineering The Future Of Performance with Samuel Ross

About this episode

Will Ahmed interviews designer Samuel Ross about Project Terrain, a new collection aimed at enhancing performance through innovative design.

This week, WHOOP Founder and CEO Will Ahmed welcomes designer Samuel Ross, back to the WHOOP Podcast to unveil Project Terrain, the new collection built to elevate your performance. From technical Italian and Japanese fabrics to architectural steel clasps and reflective detailing, Samuel shares how function, endurance, and silhouette drive every decision. Together, Will and Samuel explore each of the pieces of the collection, diving into the intent that went into the creation of each. Whether...

People in this episode

Host: Will Ahmed

Guest: Samuel Ross

Topics covered

• performance
• design
• fashion
• technology

Keywords

• Project Terrain
• performance wear
• technical fabrics
• design

Mentioned in this episode

Products: Project Terrain, Project Terrain collection

Books & works: Project Terrain: Engineering The Future Of Performance

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