Black Friday Is Broken: AI Is About To Change Your Shopify Store Forever
About this episode
Nick discusses how AI is set to transform Black Friday and ecommerce strategies for Shopify brands.
Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready to buy. Black Friday and Cyber Weekend are changing. As customers increasingly use AI shopping assistants, personalised recommendations and new search experiences to discover products, Shopify brands need a new strategy to compete. In this episode, Nick breaks down how AI will transform ecommerce sales, why the old Black Friday playbook is becoming outdated and how smarter brands are using AI to improve discovery, create better offers and turn seasonal shoppers into long-term customers. You’ll learn: How AI shopping assistants could change Black Friday and ecommerce discovery Why Shopify brands need to make their products easier for AI to understand and recommend How AI can analyse customer behaviour and create personalised offers How brands can use real-time data to improve ad creative and campaign performance Why the smartest Shopify brands use Black Friday as a customer acquisition opportunity, not just a discount event How to convert Black Friday shoppers into repeat customers…
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